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What Is a Bi-Fold Brochure?

Brochures have been used as an information method for several decades now and they are certainly one of the most common marketing tools out there. Brochures are basically paper documents whose entire purpose is to inform the readers about something in particular.

Brochures can also be described as advertising materials or tools, which are used to either promote a business, a brand, a product, or a service. It is usually easy to find brochures in places where there are lots of businesses, tourists, or around certain neighborhoods. Some people consider brochures to be "grey literature", as they are not usually published formally and they are also short reads most of the time.

The distribution of brochures varies depending on the possibilities of every brochure creator or owner and these include handing them out on the street, delivering them at people’s homes, handing them out at schools, at businesses, and other places as well.

Bi-Fold Brochure Definition

One of the most common types of brochures out there is the bi-fold brochure, which is formed by a single sheet of paper which is folded into halves, after the information has been printed on its sides.

As you can see, this is a very simple brochure and this is also one of the main reasons why it has gained so much popularity over the years. A bi-fold brochure has four different pages, as information will be printed on both sides of the paper sheet and it will be folded in halves. This will create two different panels on each side and it will also give enough space to print information on, which also helps to make this kind of brochure look more professional and well organized.

Creating a Bi-Fold Brochure

These types of brochures can be created in many different ways and their design will depend on the type of information that will be shared or the technology that is available at the time. Today, there are many methods for printing out brochures and while someone could actually create a brochure with their printer at home, hiring someone with enough experience on brochure creation is usually the best way to go.

Brochures can be printed on almost any kind of paper, but professionals will usually print them on either high quality paper or cardstock, most times, glossy. This certainly adds personality and professionalism to any brochure, but the costs of producing them will also increase. Printing in white and black has also been used for many brochures, but with today’s technology, it is very simple to create a vivid colored brochure at a very low cost.

While many people use the terms brochures and flyers almost indistinctly, the main difference usually is their folding, quality of the paper and usage. While this is a gray area, flyers are usually printed sheets of paper with no folds. Brochures tend to be folded, look more professional and of better quality, although some businesses and people will produce some brochures on their own which do not look very nice.

So as you can see, brochures can be created in many ways and most of them are very simple. It does not matter if you have a large budget or if you are only going to be working with your printer at home, there is always a way to create a bi-fold brochure.

What Type of Content Goes Into a Bi-Fold Brochure

As said above, brochures are commonly used by businesses or people who want to share some important information with others. This can involve a new product or service, a new brand, some special promotions or simply information that someone believes will be useful for our communities.

Most of the time, one of these brochures will include images, logos or pictures on the first page and they will almost always include an interesting title, the name of the business that is creating the brochure or the name of a person. The first page must be designed thinking about grabbing people’s attention, as this is the only thing that will get them interested in the brochure and opening it.

There is no point in creating a brochure if people are not going to be interested in it and if they are not going to read the information that has been printed on it. This is why you must first plan what you are going to add to your brochure. It is also a good idea to organize the information, so it is easy to read and understand as well.

Choosing the font and the style of the brochure is also very important, as these things will add relevancy, professionalism and creativeness to your design. Make sure that your pictures are set in the right place, as this will also grab the attention of the reader and make your bi-fold brochure more interesting.

Don’t forget to add as many subtitles and bullet points as you possibly can, as this will also make your brochure look more organized and neat. This will also give readers a better idea of what your brochure is about and what the most important parts are.

Go On and Start Your Bi-Fold Brochure Today

So if you want to get the word out about something, one of these brochures is certainly a great option to let people know about it. This type of brochure is a very powerful marketing tool, it is not very expensive, it is does not take too long to create and they are also easy to distribute.

Just give it a try and you will see that your bi-fold brochure will reach out more people than you could ever have imagined. Soon, people will start calling you, visiting your website, buying your products or hiring you for your services and it will all be due to the brochure that you handed out.

It really does not matter what you want to promote or sell, a bi-fold brochure is an excellent option and it is certainly one of the marketing tools that every business should be using today.



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