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Presentation Folders and Inserts

Within the category of bi-fold brochures, the presentation folders are included as a specific type. We are going to dedicate them a special section to account for their characteristics, advantages and design. Are you organizing a business presentation to present a new product or service? Do you want to provide promotional material of your company? Then, we recommend you to have presentation folders designed by graphic professionals. These folders are pieces of resistant paper/cardstock which are obtained by folding a sheet in half and have printed the name and logo of the institution. In their interior, they may have one or two pockets, which serve to hold loose sheets, called "inserts", in which the activities / products / services of a company are promoted. In addition to these sheets, tri-fold brochures, flyers and also personal cards and CDs / DVDs are usually included.

Many times, these folders have small flaps at the edges to prevent stored material from falling. Generally, also in one of the pockets there is usually a slot to place there the corresponding personal card. There are folders with small rectangles, which protrude from the superior right angle, that are ideal to be used as file folders. Other variants include a window on the front panel or, for example, a CD holder device. In any case, the basic function of these folders is to organize varied material of a company to present it in an elegant and serious way to the target public. A folder with a quality design, good printing level and clear inserts manages to create a really professional image of a company.

Advantages

Presentation folders are one of the graphic pieces which are most requested by companies, since they have many advantages as a marketing tool. Generally, they are distributed in business meetings and in major business events. Here, we point out some of them so that you fully understand why it is convenient for you to have folders with great style for your organization:

  1. Presentation folders are promotional pieces of great effectiveness, since they present the corporate logo / design style and create an image of excellence to the public. The public will much more appreciate the material which is presented in a folder of great design and quality. Each folder manages to immediately capture the attention of the public. In addition, an attractive folder will be kept by the people after receiving it in a business presentation, so that the graphic representation of a company will permanently remain in contact with the public. Thus, the corporate identity will be strongly consolidated in the mind of the recipients.
  2. They serve to organize different printed materials of a company, which are offered to real and/or prospective customers. If you want to provide different promotional pieces to the public, you can create an organized and harmonious whole, presenting them in a folder.
  3. Folders protect the printed pieces which are included in his interior from touching and environmental conditions. In this way, both inserts as flyers, tri-fold brochures and personal cards are kept in excellent condition for a longer period of time.
  4. One of the main advantages of presentation folders is that they allow to save money, since in the case of having to modify information about the company, it is enough with reprinting the inserts only. Thus, the folders never stop serving - they can be used at all times since what varies are the printed materials which are included in their interior. To achieve that a folder can be used over the course of time, the designers generally choose to put in it just the name of the company and its logo, because they are the invariable components of a company. All the information that may change is included in the inserts, brochures, inserts and personal cards that are inside the folder.
  5. Presentation folder allow to provide various types of company information to different types of public. With the same folder, it is possible to create different marketing tools according to the characteristics and interests of the target public in each occasion. So, folders can be assembled with different inserts within them to lay the emphasis in certain aspects of the company (products and services), which are of interest of certain real and/or future clients. Presentation folders, combined with different groups of inserts and brochures, make it possible to personalize the speech / information according to the recipient. It is about an option that is ideal for the current world, in which day by day the target public of every company is becoming increasingly diverse and requires more specific information to make a choice. Presentation folders are an excellent marketing alternative.

Design

It is time to point out some basic criteria for the design of folders and inserts, although before doing that, it becomes necessary to specify their more frequent measurements and types. The traditional or "original" folder consists of two double-sided panels, each of them 9" x 12". It has two V-shaped pockets, 4.25" high. This basic format is intended to include inserts with the size of a letter sheet (8.5" x 11"). The "original" folder offers variants: rounded edges, straight edges, 3.5" high pockets. There are folder with a single pocket to the left or right. For their part, pockets can take V-form, can be straight, diagonal or curved, or they can also be vertical (generally 4.25", but you may see them in any size). In the pockets, there may be a slot to place a personal business card. For the folder to be even more secure and to prevent the internal materials from falling, flaps can be added, which may be to the sides (right, left or both sides) and/or the top or bottom.

As for more special types of folders, there are those that have a spine, in such a way that they support a great volume of pieces inside without the folder becoming deformed, and allowing it to get open and close easily. There are also folders with windows on the front face that are ideal to generate curiosity in the recipients. A model of folder that is very used, beyond the aforementioned conventional types, is the one that is used for files. These brochures are distinguished by having an outstanding tab (printed or colored). In all cases, these pieces are of an enormous benefit to the organization they represent, and enormously useful to the public as well.

Now we present some guidelines that the professional designers have into account to develop folders of top level, and the inserts according to them. With this guide you will know why the experts recommend you certain things and not others. Here, then, some criteria to consider:

  1. Elements that cannot be missing on the cover of a folder are the name of the company and its logo. It is advisable to only include this information in the folder, so that the folder can be used at any time, regardless of the changes that occur in a company. All the information relating to the company has to be included in the inserts, as they are much cheaper to reprint in case of modifications. Companies that can more often have different folders made, or that want to count on a special folder only for a certain occasion, can play with a design that involves the relation folder-inserts. A possible idea is the one keeping a continuity between the cover and the inserts, by making either the phrase or the front image continue somehow in the inserts.
  2. The printing of the folders is usually more expensive than a simple brochure or insert, therefore it is necessary to decide, how many colors it is going to have. The full-color printing is ideal for white paper folders, since it is there, where the chromatic spectrum excels more. It is also a good option to print with a single color, either on white or on a special color cardstock. Anyway, it is essential that the used color palette corresponds to the corporate colors, to be able to reinforce the identity of the company in question. A lot of companies choose to present the logo and /or the name of the organization made in silvery or golden aluminum foil, thus obtaining a refined and attractive folder.
  3. As for the inserts, brochures, postcards and personal cards that will be included in a folder, it is crucial that they are designed in concordance with the style if this one, to achieve a piece that is comprehensive and harmonious as a whole. Cohesion is a must. The public will only feel that the folder is about a serious and reliable company if it shows consistent aesthetics. The colors, fonts, lines and images should have a continuity, some type of visual relation beyond the independence of each insert and their specific features.
  4. Each insert has to present a different content, focusing in different themes, aspects, products and services of a company. So, for example, a company dedicated to the production of food can make an insert with the description of the final product, other insert with the explanation of the production process, other one with the prices and special offers, etc.
  5. The text of the inserts should be concise, clear and compelling. Text must be organized in a simple way for the people to be able to read it quickly and without problems. Of course, the chosen fonts and colors should make the text legible.
  6. In each of the inserts, the contact information should be included, so that whatever the chosen piece is, people always have available the information of the company. It is not recommended to include this information in the folders, since the phone numbers of the email addresses can change, and if this happens, it would be necessary to reprint the folders. Moreover, the personal card should be always included, since it has a special format and is directly associated with the function of contact.
  7. For the inserts to last longer, it is recommendable to use glossy or matte illustration paper of 100# or more.


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