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How to Design a Bi-Fold Brochure

Steps for Creating a Bi-Fold Brochure

A bi-fold brochure or a half-fold brochure is one of the most popular types of brochures out there and they are also one of the best marketing tools that you will find right now. These types of brochures are as popular as tri-fold brochures, because they are easy to design, they are easier to fold and they are also easy to read for everyone.

Half-fold brochures are definitely more versatile than other multi fold brochures and they are also more helpful than other advertising techniques, like business cards or short ads on the web.

Because they are simple to design and create, bi-fold brochures are excellent for presenting any business or service provider. This marketing tool is excellent for a short presentation, but it can also be adjusted to create a very informative document. Bi-fold brochures actually do have a lot of space to add content to and this means that anyone can easily explain what they want other to know about.

Different Ways to Design a Bi-Fold Brochure

As you can probably imagine, there are many ways for anyone to learn how to design a bi-fold brochure and there are several methods for creating them too. The following are some of the paths that you can choose from to get a brochure of your own:

  • Design your bi-fold brochure on your own
  • Download brochure templates or examples from the web and edit them
  • Hire an amateur graphic designer or freelancer to design the brochure for you
  • Hire a professional graphic designer or graphic design agency

If you are a creative person and are comfortable working with computers and other designing tools, then you might be capable of designing your own bi-fold brochure (or any other type of brochure). This is however a lot of work and if you want to end up with a professional looking brochure, then you must really know what you are doing. Knowing how to use Photoshop is way different than being a graphic designer. As an analogy, think of MS Word and a professional writer.

Downloading brochure templates or examples from the web is a rather simple technique for creating a brochure of your own, but it also requires you to work quite hard and there are lots of things that you must do, before you can start handing your brochures out. When downloading brochure samples and templates from the web, you will have to choose from thousands of options and you will also have to edit them, so that your content shows on your brochures. This means that you must also be a creative person and know your way around computers, so that you can end up with a brochure that really works. Another problem with this brochure creating method is that you will not have a very unique brochure, as other businesses and people have surely used some of those templates before. Being original is something that every business should strive for and using pre-made brochures, is certainly not going to help towards this.

Hiring amateur graphic designers or freelancers is another method for creating nice looking brochures and many of them will surely deliver quality brochures for a good price. The problem with this method is that they are not experts in this field, that they have not graduated from a graphic design school and that they do not have access to all of the designing tools that are available today for design agencies. This means that your brochures will suffer in the end and that even though you might get a very original brochure, as well as a professional looking brochure, there will always be something missing here. Sometimes, amateur graphic designers and freelancers will not meet their deadlines and this could cause your business to lose clients. Copyrights are also a possible source for problems.

Hiring professional graphic designers and agencies is the best way to go when you want to design a professional bi-fold brochure for a business. This is a sure bet, because professional graphic designers have graduated from college or university and they are experts in designing brochures and other similar marketing materials. They have the tools and computer software programs that are required for designing high quality and professional brochures. Graphic design agencies like ours will never miss a deadline and we will also offer you many things that amateur graphic designers will not, like free brochure drafts, creative guidance, access to stock photography, and much more.

Ask About How to Design a Bi-Fold Brochure

Even if you believe that you can design your own brochures or if you don’t want to spend a lot of money and prefer to hire an amateur graphic designer, you should really first ask a professional designer about how to design a bi-fold brochure, because this will give you a better idea of what this process involves. They will provide you with some bi-fold brochure examples and they will also give you a quote for their services.

This should really get you going with your brochure marketing campaign and you will find that professional graphic design agencies like ours are really not that more expensive than hiring an amateur graphic designer or freelancer, who do not have the experience and tools that we have available for you.

Professional graphic designers like us are always happy to talk to you and we are always ready to provide you with the best results. We know how to explain the brochure designing process perfectly, we know how to design a bi-fold brochure, we know how to deliver original and high quality brochures all of the time and we also know that your brochures will be a very important part of your business, which is why we will be completely serious about them.



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