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Bi-Fold Brochure Sizes

Learning About Bi-Fold Brochure Sizes

Brochures are a very important part of many marketing campaigns and they are now known as a very successful marketing tool because they provide an excellent way for anyone to get their message out there. Bi-fold brochures are some of the most commonly used brochures today and this is due to the fact that they are easy to make and they also look very nice.

In this article, you will learn all there is to know about bi-fold brochure sizes and what you could do with some of these. Knowing more about these brochure sizes will not only allow you to design a better brochure, but it can also help you to save some money.

So keep on reading and find out all there is to know about brochure sizes and what you can do with them.

The Brochure Content

The main size of your bi-fold brochure will mostly depend on the content that you add to it. If you want pictures and large fonts, you will need to pick one of the larger sizes, but if you only want to publish some little information, it may be possible to choose some of the smallest sizes of paper for your brochure.

Sometimes, the organization of information is simple and there are no problems picking the right paper size for your project. On other occasions, this might be more difficult. Under any case, remember that the size of your brochure will make a huge difference on how people perceive the message.

Bi-Fold Brochure Measurements

Depending on what part of the world you live in, you will probably have access to different sizes of papers and this means that brochure measurements will vary from country to country. In the US and Canada, large sized brochures (flat open sizes), can range from 17"w x 11"h to 25.5"w x 11"h and smaller sized brochures can be found in sizes like 8.5"w x 5.5"h to 14"w x 8.5"h.

All of these sizes are perfect for creating a professional bi-fold brochure and even if your content does not fill the entire sheet of paper, it is possible that your design will look very nice. One of the most important parts of creating a successful brochure is choosing its size and this will all depend on the type of paper that you have available, what kind of paper you want your brochure to be printed on, the colors that you are going to choose and the size that you want your brochure to be.

Most of the time, larger brochure sizes are used to introduce a company, describe a product entirely or as best as possible. Larger sized brochures are also used to describe the process or services that a business offers and to share important information – ie. specs, stats, etc.

Smaller sized brochures are commonly used for sharing a small business’ profile, its short term plans or specific products / services. These brochures are also used to present an event, invite people, and other similar things.

No matter what your brochure is going to be about, you really need to consider the size of the paper that it will be printed on, as this will determine a lot of things, such as the main design, the cost, how the people who see it will handle it and even the methods of delivering them.

You should also remember that you can create a bi-fold brochure out of almost any size of paper and that a professional designer or an agency that specializes in these sorts of marketing services will always have the best solutions for you.

Brochure Page Layout

Once you have decided which paper size is best for your brochure, you will be able to pick a page layout or design. This is what will grab the reader’s attention and it is certainly also one of the most important steps in your brochure creation process. No matter what type of content you want to print on your brochures, you must pick a layout or design that fits your business or message. This will encourage people to read your brochure and to actually act on your message.

Remember that there is no wrong paper size for your brochure, but you really do need to think about the layout and design, so that all of your content can fit into your brochure and so people can read it with ease. There is no point in handing out millions of brochures and getting thousands of people to read them, if they are not going to understand the message or they are not going to enjoy its design.

Pick a Bi-Fold Brochure Size That You Are Comfortable With

In the end, it will come down to a size that allows the contents to fit in, but also a size and layout that you like and that makes you feel the most comfortable. If you like certain bi-fold brochure sizes and want to get that size, even if it isn’t the most logical option, you should try and get it, because if you do not like your brochure, you will not feel comfortable handing it out to people and that is certainly not the goal of this marketing tool.

As long as you can find a paper size that you can afford and that are comfortable with for your bi-fold brochure, you should be good to go and ready to start adding your content to it. While some people think that choosing a paper size for a brochure is one of the hardest things to do, you will be amazed at how easy this can be sometimes and how well your brochure will look.

If you really cannot make a decision, you should try printing out your brochure in different paper sizes and this should allow you to pick the one that you like the best. If price is of no concern to you, then you should have no problem picking among the different bi-fold brochure sizes out there.



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